Perhaps the answer lies inside the question!

Actually, I do have Twitter, Facebook and MySpace pages. Somewhere. Just search for ‘JCHMusic’.

The reason I never paid it much mind is because there are all these ideas about building a following on social media in order to leverage a record deal or otherwise gain fame and fortune. That sounds great, but after doing this now for many years, that just ain’t a strategy that’s gonna work for an artist such as meself.

There are two kinds of stores in the world: supermarkets and shops. The supermarket has a broad appeal. It needs to attract as many people as possible. If you’re a young band and want to get signed, you best
be a bloody SAFEWAY… not that your content has to be watered down, but you have to have pretensions of broad appeal.

If you’re a shop, you have no such pretensions. You recognise that what you do is a niche market, whether it be replacement parts for Alfa Romeos, Vintage Sauterne Wines, or ‘Progressive Rock’.

To me, ‘social media’ often has the feel of a giant Wal-Mart. Yes, you can get a lot of ‘traffic’, but is it the right kind of traffic? Let’s say the Alfa Romeo shop rents space right next to the WalMart. Is that a great location? Is that a great location for that type of business–in spite of the great number of people who will pass by?

I currently focus my efforts on making jcHMusic.com as useful as possible for the people who make the effort to come here. I’m assuming that you’ll come here because this kind of stuff matters more to you than the typical web surfer.

Or I could be wrong. Better hedge my bets and post something over there. Quick.