Maybe it’s this Great Recession or whatever but I can’t seem to turn around without hearing phrases like, ‘You just gotta be creative!’ or ‘You gotta think outside the box.’ Almost always this phrase is uttered in response to trying to ‘do more with less’. Sort of a ‘McGyver’ deal, I suppose. In other words, if you don’t have the money to hire someone to do ‘X’, just think up a lower cost solution ‘Y’ using the old noodle.
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But ya know why there hasn’t been a ‘Great American Novel’, one with the sweep of Tolstoy’s Russia or Shakespeare’s England, or Dante’s Florence? Because it’s really hard to start with a metaphor and then find a story to build around it. And that delusion seems to me now to be (irony of ironies) quintessentially American… If you build it he will come. If we start with a cool idea, all we need to do is throw enough man-hours at it and POW! To the moon, Alice!