The first time I heard this word; the first time I heard that sentence, was the last time I wanted to hear that word or that sentence. My understanding is that the word came into being in the 70’s and I believe it. It is not a word created as were so many by Shakespeare or Milton. It is not a word of mercantile necessity from the 18th century. It isn’t even a word of 19th century commerce and business. It is a word of pure marketing and thus purely post-modern. Blechh.
OK, so how can I incentivize you to buy an album before December 24th, 2012? 😀
On December 24th I will be switching the ‘processor’ that connects my music to the various e-commerce sites. This is not the same as a ‘credit card processor’. Rather, this is yet another machination of the music biz. To keep out the riff-raff (get it?) every artist not linked to a major label must go through one of these ‘brokers’ in order to be […]