Rants By Topic
Here in ‘the states’, with this Thanksgiving deal, it’s easy to forget ‘the message’. Judging by the number of ‘air quotes’ I’ve already used, it’s easy to see why.
At least once a week I receive some sort of low-grade ‘hate mail’ (sorry, did it again). This takes one of several forms, including:
So, if you’ve already ordered, your CD will be at your door in the next couple of days.
But, if you haven’t ordered yet, because you’re the kind of guy who thinks anything that isn’t in the warehouse is ‘vaporware’? Now’s definitely the time, Mr. Skeptical!
I’ve been yammering on about the improved mixes on Positive (2010). But as they say, “the proof is in the pudding.” Now why they put the proof there, I’ll never understand. But one thing the web makes easy to do, and savvy shoppers expect, is the old ‘side by side comparison.’ And I’m marketing to a savvy bunch, right? So it seems a good marketing ploy to provide this functionality.
Below is a simple ‘before and after’ with the snippets from old Positive on the left, in the role of dumpy Fred Flintstone, and Positive (2010) on the right, preening like Charles Atlas on a sunny day at the beach. Or so we hope.