The thing I am learning, much to my cost, is that this business we call ‘show’ is flipped on it’s head. See it used to be that one toured in order to sell content. More and more now one basically gives the content away in order to get people to either:
a) Go to shows
b) Purchase swag
c) Promote a corporate tie-in
This is a bargain with the devil for any number of reasons, which I’ll delve into another time, but for now the question is ‘how did we get here?’. And the answer is simple: we got pimped.
Remember when ATM machines first hit? They were free, Free, FREE! Not so free anymore are they? We got used to them and then, like any good dealer, the banks then started charging. Good plan.
Now Google came along and gave us something very cool and very innocuous. They got us used to searching for stuff for free. And since we could search for stuff for free, we tended to seek out free solutions. And so […]