Perhaps the answer lies inside the question!
Actually, I do have Twitter, Facebook and MySpace pages. Somewhere. Just search for ‘JCHMusic’.
The reason I never paid it much mind is because there are all these ideas about building a following on social media in order to leverage a record deal or otherwise gain fame and fortune. That sounds great, but after doing this now for many years, that just ain’t a strategy that’s gonna work for an artist such as meself.
There are two kinds of stores in the world: supermarkets and shops. The supermarket has a broad appeal. It needs to attract as many people as possible. If you’re a young band and want to get signed, you best
be a bloody SAFEWAY… not that your content has to be watered down, but you have to have pretensions of broad appeal.
If you’re a shop, you have no such pretensions. You recognise that what you do is a niche market, whether it be replacement parts for Alfa Romeos, Vintage Sauterne Wines, or ‘Progressive Rock’.
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